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The Pretty Athletic Cosmetics Registration Project marked an important milestone as the UK-based skincare brand officially entered the Dubai market on 11 October 2019. Known for its performance-driven skincare tailored for active women, Pretty Athletic brought its unique blend of science and sport-inspired beauty to the Middle East.
The registration process was carried out in full compliance with the Dubai Municipality’s regulatory requirements, covering product documentation, ingredient safety assessments, and labeling approvals. This meticulous process ensured that Pretty Athletic’s skincare range met the highest standards of quality and safety expected in the UAE cosmetics sector.
With its successful registration in Dubai, Pretty Athletic expanded its global footprint, strengthening its presence beyond the UK and Europe. This step represented the brand’s commitment to empowering women worldwide with clean, effective, and active skincare solutions.
The Dubai registration reflects Pretty Athletic’s ongoing dedication to innovation, transparency, and excellence. By entering one of the region’s most competitive beauty markets, the brand showcased its confidence in delivering high-performance skincare that aligns with modern, health-conscious lifestyles.
