In November 2019, Hyvest successfully entered Dubai’s competitive health sector, establishing a strategic foothold in the Middle Eastern wellness market through comprehensive regulatory approval and compliance.

Strategic Health Market Entry

Hyvest’s Dubai launch required navigating stringent regulatory requirements set by Dubai Municipality and the Ministry of Health and Prevention. The brand’s commitment to meeting UAE health and safety standards positioned it for sustainable regional growth in one of the world’s most quality-conscious markets.

Brand Background

Hyvest delivers evidence-based health and wellness solutions emphasizing consumer safety, transparency, and efficacy. The brand’s product portfolio focuses on preventive health and holistic wellness, built on rigorous testing and ethical sourcing principles that align with UAE consumer expectations.

Regulatory Compliance Process

Product Registration Dubai streamlined Hyvest’s approval journey, managing product dossier preparation, ingredient verification, and laboratory testing at accredited UAE facilities. The consultancy handled import permits, distributor relationships, and Arabic-language labeling requirements, ensuring full legal authorization.

Market Impact

With regulatory clearance achieved, Hyvest now reaches Dubai’s health-conscious expatriate and Emirati populations through pharmacy chains, health retailers, and e-commerce platforms across the UAE and GCC region, capitalizing on the Middle East’s expanding wellness market.